Melbourne Convention Bureau (MCB) has appointed Nicolena Oborn as its new Chief Sales and Customer Experience Officer. This role is designed to strengthen Melbourne’s position as a leading global business events destination. Oborn will work closely with MCB’s Chief Executive, Julia Swanson, to set the strategic direction for the global sales team. Her focus will be on enhancing MCB’s global positioning and ensuring customer experience remains central to service delivery. Oborn has extensive experience in international sales, business development, and customer experience management, having previously served as Director of Sales and Marketing at Capella Sydney.
