Newly opened Exhibition World Bahrain, the largest exhibition centre in the Middle East will prove a gamechanger for the MICE industry in the Middle East, reports said. According to the reports, the Bahrain Tourism and Exhibitions Authority which owns Exhibition World Bahrain has deployed ASM Global, the world’s leading venue management company and producer of live experiences to manage the exhibition centre and the company will leverage the widest network in the world within the MICE industry to create unique experiences built on years of expertise.
ASM Global’s President and CEO Ron Bension said, “This moment is the culmination of our plan developed during the pandemic leveraging our belief that this part of the world would be the quickest to not only return to normal but move quickly to dramatically increase its convention and exhibition market share. We are also looking forward to leveraging the widest network in the world within the MICE industry to create unique experiences built on years of expertise.”
