The upcoming ITB Berlin 2024, scheduled from 5–7 March, is set to redefine the M!CE sector with the opening of ITB MICE HUB. This strategic move highlights the importance of the M!CE industry within the global travel and tourism sector and provides a platform for professionals to showcase the latest trends, services, and technologies driving the sector. The ITB MICE HUB comes at a critical juncture for the M!CE industry, which is navigating recovery and transformation in the post-COVID era.
