According to a new report published by Allied Market Research, titled, M!CE Industry by Event Type (Meeting, Incentive, Conventions, and Exhibitions): Global Opportunity Analysis and Industry Forecast 2021–2031 Market, the M!CE industry size is estimated to reach US $2130.4 billion by 2031, growing at a CAGR of 15.2 per cent from 2022 to 2031.
“Event organizers are now focusing on creating immersive and experiential events. This involves incorporating interactive technologies, unique venues and engaging activities to make events more memorable and impactful. Event organizers are now collaborating more with other industry players such as suppliers, venues, and sponsors to create successful events with the increasing complexity of events. The increases in investment in meetings, exhibitions, and others are expected to propel M!CE industry demand in the upcoming years,” the report said.
