Sharing an update on the Advantage Abu Dhabi (AAD) Meetings & Incentives (M&I) 2.0 programme, Mubarak Al Shamisi, Director, Abu Dhabi Convention and Exhibition Bureau, said, “The programme is an incentive scheme to help our partners and clients to push more business events towards the destination. From a MICE perspective, India is one of the most important source markets for the destination.”
