According to Events Industry Council’s (EIC) Quarterly Events Barometer, the business events industry has returned to 2019 pre-pandemic levels for both group room nights booked and RFP activity, both indicators of sustained industry health. “The pandemic spurred a new spirit of innovation that will be essential as we move forward and drive the industry into the future,” said Senthil Gopnath, 2025 Board Chair, EIC. EIC’s announced its Futures Landscape Report 2025 which looks at how macro forces are influencing the 12 topics shaping the events industry. These macro forces — including economic redistribution, technology shifts, population fluctuation and polarised politics — have been forming over a longer time and have far-reaching impacts that will change human behaviour over the next decade. The top 12 forces affecting the future of the events industry include accessibility, advocacy, business models, climate risk, infrastructure, DEI, ESG, Mobility, Risk & Security, Wellbeing, Talent and Workforce Development and Technology.
