Rashi Entertainment hosted royal wedding ceremony for underprivileged girls, as a part of noble cause in Indian wedding industry. All ceremonies were conducted with traditional rituals.
BY MT Bureau
Rashi Entertainment, well-known luxury wedding planner, celebrated its 25th anniversary with a royal wedding ceremony, ‘Vivah Utsav,’ where 28 underprivileged girls tied the knot.
The event took place on the festive occasion of Ganesh Chaturthi at Nevaeh, Delhi, and marked a unique initiative in India’s wedding and event industry. The ceremony witnessed 28 brides exchanging garlands with their life partners in the presence of over 1,000 guests. Rajeev Jain, Director, Rashi Entertainment, demonstrated his commitment to creating unique and impactful experiences through Rashi Entertainment’s ‘Vivah Utsav,’ exemplifying a noble cause in the Indian wedding and event industry. By orchestrating such memorable event, Jain not only celebrated his company’s achievements but also enriched the cultural fabric of the industry.
Expressing his joy, Jain said, “I do not have a daughter, but with God’s grace and Rashi’s success, while celebrating its 25th anniversary with this noble initiative, we are honoured to perform the ‘kanyadan’ for 28 daughters.” Jain added that he found immense satisfaction in crafting experiences that resonate deeply with people. It came not just from the success of the events, but from his efforts in contributing positively to the lives of others.
The weddings were conducted with traditional rituals, with each couple having a dedicated pandit to ensure that the rituals were performed according to the Shastras. Additionally, each couple received over 50 essential items to start their new married life.
The event marked a unique initiative in event industry
