According to a Deloitte study, industry events and half-rank conferences were the primary drivers of business travel growth in 2023. Sales and client project work also played a significant role in travel frequency, with 23 per cent of frequent travellers traveling for client projects or relationship building. The study noted “international trips are expected to marginally increase in 2025, with a preference for trips beyond North America. The easing of entry requirements was the third-largest driver of trip growth in 2024, followed by live event attendance and budget increases. However, the influence of return-to-office by client base and company is diminishing, with one in five travel managers citing significant return-to-office as the top two drivers of increased travel”.
